Production stimulated by the intervention of national governments, European companies began to develop its own products and therefore will take a look peak begins to characterize the capitalist world at the time: “the intensity of competition. ” In this way the 70’s going to be a boom time for Europe and Japan and 80 from the beginning of a great competition intensifies in the ’90s and reveals what is now known as “capitalism Wild “, where the real” axis of evil “is the severe competition.

Obviously, these government decisions are not irrelevant to the business world and it starts to undergo changes of an organizational nature as they are impacted by various changes in technological, economic, political and social and therefore are forced to leave this world ” Smooth Sailing “to enter the world of” turbulent waterway “that highlighted the complexity and uncertainty of its operations. It was evident that even in the nineties of last century, companies were unable to market any product or service as a result of simple production processes fed by inputs no matter what capacity. The Japanese approach to customer orientation and to provide products higher quality, higher value-added, would be imposed together with other such technological changes. On the other hand, the same way, they would operate an economic changes such as lower life-cycle of products and crises of the economies of scales. No less important are the political changes, including disintegration of the socialist and reducing the role of the state model with the rise of “neoliberal.” Complete this cycle of social change with the situations such as the obsolescence of skills, unemployment, polarization between rich and poor, increasing corruption and the rise of women to work as well as environmental degradation and sustainable development.