Otto.de a company has a 150,000 strong referral community members an active member for the first time. Munich, December 8, 2008 – successful advertising in a community requires intelligent concepts. Once, because communities daily even reinvent itself and on the other hand, because each Member is voluntary and honorary. That must be respected and rewarded, finds gutefrage.net-Geschaftsfuhrer Markus Wolflick and launched December 1 with his current partner otto.de a new kind of collaboration that probably most likely can be described as active online relations action. Otto.de is active as a real member of gutefrage.net, brings up editorially with tips on the subject of Christmas, uses all of the community features to communicate with the other members, and is giving away vouchers in addition every day in the amount of 50 or 100 euro. Each gutefrage.net-Aktion must take account of the idea of community.

That’s why we have designed an active kind of cooperation provides added value to our users and your partner at the same time access to a particular target group allows. “, explains Markus Wolflick. “Advertising in social networks can succeed only if it is authentic, and includes the user on a voluntary basis”, says Harald R. Fortmann, Managing Director of platform A’s Germany. The AOL Marketing Division, platform-A has worked since the beginning of the year as a marketer for gutefrage.net and brokered the cooperation. “The referral community gutefrage.net is the ideal place to as to place relevant online shopping platform to reach potential customers.

Good question users benefit from informative tips and professional advice that large writes Otto.de as part of its strong customer orientation in online shopping. Also there are to win a Christmas money”, so Fort man. The action will be promoted through a special newsletter and run over site promotion boxes appear. This, otto.de about the closed community also generates range. has currently 1.73 Millionene unique users in a month (source: AGOF 2008-II). The budget for this kind of creative the cooperation is located in the low five-digit euro range. About gutefrage.net GmbH: gutefrage.net is the Advisor community for good questions, helpful answers and tips, as well as the first proprietary founded the Holtzbrinck eLAB. Currently the Advisor portal lists II around four million visits a month and according to AGOF 2008: 1.73 million unique users. The Web 2.0 platform aims to provide practical advice and personal experiences for free between the users. The answers are serious, well-founded and go beyond the pure knowledge from encyclopedias and textbooks. They are based on personal experience and provide ideas and impulses. About platform A’s: Platform-A, the AOL advertising business unit, is the largest digital advertising platform in the industry, offering a comprehensive range of advertising solutions, made possible by the best technologies of advertising on the Internet. AOL’s leading media platform-A has AOL.com, MapQuest and many others, as well as the Advertising.com network. The offer extends through TACODA audience analysis and behavioral targeting, Quigo, a leading site – and content-dependent promotion, ADTECH, a successful international ad serving provider headquartered in Frankfurt, third screen media, a mobile advertising network and buy.at affiliate network.