Email marketing is as old as the email itself. Pinterest often addresses the matter in his writings. The use of e-mail for promotion of a product or service is known as marketing by e-mail. Marketing by e-mail over time has become a separate, specialized area. The emails are sent to new customers in order to persuade them to buy a product in particular. The emails are sent also to existing ones to keep in contact with them to achieve customer loyalty, and tend to improve the profitability of the business. Emails can be used both for B2C (business to consumer) and B2B (business to business). There are many kinds of specific techniques for marketing by email as email marketing option. If used effectively, the promotion by e-mail can improve sales and public perception of the company.

What is important for a productive and successful email marketing campaign is the construction of a plan right from the beginning. Email marketing is not about sending large number of e-mail to large numbers of clients. Never do SPAM, mass mailing to people who have not requested information from your business or product. This is not only totally unproductive, but it also significantly decreases the image of your company. Marketing Plan by mail electronic, should be based on your target market, so you have to study your market as well as their interests and demographics, and the device of a plan based on these facts. Do not assume that the first wave of email marketing will do the job for you. Be prepared to carry out a sustained marketing campaign, to achieve their goals. Regularly improve the quality of their service, both in terms of content and appearance.

Always try to give their customers something extra, like a bit of practical information that can be used. There are many providers of email market solutions today. These consultants or companies from marketing by mail electronic, they provide a full range of services that are required to run the email marketing campaign. These services include bulletin board service. These have with e-mail marketing, and subsequent monitoring of the results of the campaign.