And publicity was a monologue: stamps sent Messages, customers listened and bought then. This was so easy. Today, we call this approach of spam. And not only in the Internet. Filed under: Ben Silbermann. Unwanted advertising calls: phone spam. Penetrating radio and TV spots: Living room-spam. Gaudy mass mailings: letterbox spam. Erkauftes with expensive advertising money ends up in the trash or will be away just zapped.

We feel disturbed, we are angeodet and can no longer deceive us. Who today consumed or invested, rather believes the messages of his friends or the report of an anonymous bloggers, as the glossy brochures from vendors and providers on the market. Word of mouth is an impressive means of expression of consumer power. And active Referrers are the drivers of a positive business development. So be advised, to liberate the recommendation business by chance and strategically to build marketing and overall. Learn more at this site: Reeta K Holmes.

The rate of recommendation is developed to the extremely important all business key figures. It should be right up front in the annual report. Because who is not (longer) recommended, it is also not been soon might. A recommendation is the most valuable word of mouth referral marketing is the second way to new customers. The first way, the classic acquisition of new customers, is increasingly difficult. First-time users are becoming increasingly rare. Advertising is becoming increasingly expensive. And the hunting by customers of the competition works almost only about the price. Recommended business, however, is more or less already pre-sold. This results when the one who has received the recommendation, a positive perception, rapid decisions, higher degrees and loyalerem business practices. And quickly to new referral business. A recommendation is the visible and monetary evidence for the loyalty of customers. Not what the companies are so proud, but solely, what the customers about their products and offers, services, and brands, shortly about their performance say what is talked, commented on the Web, and hung in the media at the big Bell on the street, decides whether the weal and woe on the market. Better so, hear the company well there – and encourage their customers to praise them in the highest tones. The strategic targeting of active, positive referrers is the smartest, most affordable, and last but not least most promising sales growth strategy of all time. New customers will be balanced in this way with supplied for free. More info: low-cost evening seminar series future trend referral marketing’ the dates (from 18:30 22:00): 28.10.2008 Cologne October 29, 2008 Frankfurt a. M. November 13, 2008 Stuttgart, November 19, 2008 Berlin November 20, 2008 Hamburg 09.12.2008 Munich pricing and registration: SemiGator exclusive price: 79, net with SemiGator education card: 59, net booking hotline: 0800-50604446 booking by E-Mail: more information: 9empfehlungsmarketing the seminar management of Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. For over 20 years, she has held senior sales and marketing positions international service sectors worked and several awards. The diploma in business administration and eight-time book author is one of the best keynote speakers in the German-speaking world. You also works as a business trainer and teaches at several universities. You heard the excellent speakers’ to the circle. For her book customer proximity in the boardroom ‘ she was awarded the Book Prize 2008.